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The Strategic, Win-Win Corporate Charity Partnerships Conference Programme

Deliver Mutually-Beneficial, Long-Term, Measurable Results With Strategic, High-Impact Corporate Charity Partnerships: Fresh Insights To Best Align Strategic Objectives, Measure Impact, Boost Employee Engagement, Innovate Fundraising, Volunteering & Skill Sharing & Protect Reputation

One-Day, Industry-Led Conference & Networking Event, 3rd October, Museum of London Docklands, London

08.30 Registration, Coffee & Speed Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks

Kathryn Baddeley
Head of CSR
Cisco UK & Ireland

REAL-WORLD STRATEGIC PARTNERSHIPS

09.20 Insights & Methods To Establish & Develop A Clear Strategic Partnership Synergy That Can Grow Over The Next 2-5-8 Years

  • From concept pitch, selection and roll-out to overcoming any hurdles in the initial stages; lessons learned on establishing successful partnerships
  • Ensure your programme has a strategic focus by identifying and aligning common, key objectives
  • Practical takeaways for day-to-day running, management and resource requirements
  • Innovative techniques to build on previous success, keep the partnership fresh and be brave enough to do things differently!

Joint Partnership Case Study - Aldi Stores Ltd & Teenage Cancer

John O’Maoileoin
Corporate Responsibility Director
Aldi Stores Ltd

Laura Zabel
Lead Account Manager
Teenage Cancer

EMPLOYEE ENGAGEMENT - PANEL & Q&A

09.40 Take Your Communication Strategies To The Next Level With Fresh Insights & New Technologies For Genuine, Long-Term Staff Engagement

  • Effectively communicating partnership goals from the start so employees are invested from the get-go
  • What opportunities and advantages do digital technologies and channels present to keep staff engaged?
  • Exploring the best methods and communications styles to keep messaging fresh so staff feel it is a worthwhile investment of time and effort
  • Best-practice advice on reaching staff from all generations, sites and locations to ensure they understand the difference they are making

Paul Broadhead
Head of Community Investment & Education Outreach
Rolls-Royce Plc

Laura Haigh
Corporate Responsibility Manager
L’Oréal

Hannah Sardar
Internal Comms Manager
easyJet

Jonathan Collinge
Corporate Social Responsibility Manager
adidas Group North Europe

VALUE & IMPACT

10.10 So, What Has Changed? Effective Techniques For Monitoring & Reporting The Value & Impact The Partnership Has Truly Had, Not Just ROI

  • Delve into the results and outcomes with a look at the indicators for success and methods for tracking activity to decipher which metrics are right for you
  • Not everything equals a pound sign! Top tips to make the intangible and softer side of partnerships actually tangible and qualify the impact of time invested and funds raised
  • Getting to grips with the success metrics corporates want to see and how the information is used internally

Joint Partnership Case Study - Aviva PLC & British Red Cross

Lucy Dormandy
Group Senior Manager Corporate Responsibility
Aviva Plc

Henrietta Jones
Deputy Head of Corporate Partnerships
British Red Cross

10.30 Morning Refreshment Break With Informal Networking

11.00 Care Leaver Covenant

Ambitious Together. Collaborative working with arguably the most vulnerable people in the UK.

Matthew Gordon, Chief Executive, Spectra First Ltd

LONG-TERM RESULTS

11.20 The Nitty Gritty Of Getting Past The Initial 1-2-3 Years To Ensure Your Partnership Transforms Into A Significant, Long-Term Partnership Which Maximises Results For Both Partners

  • Gain real insight into how to turn charity of the year or initial short-term relationships into long-term, strategic partnering
  • Top tips and ideas for maintaining the partnership spark and momentum so all employees are as enthusiastic and fundraising efforts are as high as the initial burst

Joint Partnership Case Study - Diageo & Care International UK

Verity O’Shaughnessy, Partnerships Manager - Private Sector Engagement, Care International UK

Amanda Smith, Global Sustainability Manager, DIAGEO

Joint Partnership Case Study - Heathrow & Duke of Edinburgh's Award

Fiona Tice, Talent & Development Director, Heathrow

Caroline Glen, Head of Corporate Partnerships, Duke of Edinburgh’s Award

DEDICATED CORPORATE & CHARITY STREAMS

12.10 The Conference Will Now Diverge With Separate Streams For Corporate Attendees & For Charity Attendees

CHARITY BREAKOUT - CORPORATE INSIGHTS

12.10 Align Your Pitches & Strategies With Corporates’ Expectations To Optimise Your Chance Of Success & Ensure Your Programmes Tick All The Right Corporate Boxes

  • Understand what businesses are looking for from partnerships to align your pitches and programmes accordingly!
  • What is on the corporate agenda and what are their main commercial drivers when selecting charity partners?
  • From community investment to youth engagement to sustainability, what activities are corporates interested in and how does this tie into staff engagement?

Tom Harding
Corporate Affairs Manager
Asahi UK Ltd UK

Jonathan Collinge
Corporate Social Responsibility Manager
adidas Group North Europe

arcadia 300
asahi 300
adidas 300

CORPORATE BREAKOUT - TRENDS & INNOVATIONS

12.10 Get To Grips With The Latest Trends & New Innovations That Could Take Your Partnerships To The Next, Strategic Level

  • Benchmarking your partnerships against other corporations: what’s on the rise in strategic partnerships?
  • Taking away the burden of fundraising! What can nonfinancial partnerships offer to commercial organisations, is this a rising trend and is there an appetite from charities for this type of partnership?
  • Is anyone really innovating in this space? What are the new ideas and approaches we can harness to refresh our partnerships?

Claudia Candiotto, Specialist
Corporate Responsibility EMEA
Hilton

hilton 300

The Delegation Will Now Reconvene For Subsequent Sessions.

REAL-WORLD STRATEGIC PARTNERSHIPS

12.40 Insights & Methods To Establish & Develop A Clear Strategic Partnership Synergy That Can Grow Over The Next 2-5-8 Years

  • From concept pitch, selection and roll-out to overcoming any hurdles in the initial stages; lessons learned on establishing successful partnerships
  • Ensure your programme has a strategic focus by identifying and aligning common, key objectives
  • Practical takeaways for day-to-day running, management and resource requirements
  • Innovative techniques to build on previous success, keep the partnership fresh and be brave enough to do things differently!

Joint Partnership Case Study - Fareshare & The Trussell Trust

Lindsay Boswell
CEO
Fareshare

Samantha Lane
Head of Fundraising
The Trussell Trust

13.00 Lunch For Delegates, Speakers & Partners

INFORMAL PEER DISCUSSIONS

13.30 Informal Peer-To-Peer Discussions

A) How Long Should A Partnership Last?

Eva Halper
Director, Corporate Citizenship
Credit Suisse

Sotonye Oye-Somefun
Associate Director, Major Gifts, Europe
Room to Read UK

Nathan Byrd
Senior Advisor, Education Finance
Opportunity International

Nicola Hughes
Senior Corporate Partnerships Executive
Plan International UK

B) Strategic Arts Partnerships

Lisa Ramsell, Head of Corporate Development, Royal Shakespeare Company

C) Volunteering

Helen Walker
Chief Executive
TimeBank

D) Pitching

Alexander Killick
Head of Corporate Partnership
National Trust

E) Harnessing Digital Channels & Technology

14.00 Co-Chairs’ Remarks

Mark Wakefield, Corporate Citizenship Manager, IBM UK

PARTNERSHIP PITFALLS

14.10 It’s Not Always Smooth Sailing! Best-Practice Tips & Advice On Overcoming Hurdles To Maintain Partnership Success

  • When plans have failed or challenges have arisen, hear top tips on resolving issues and changing tack to ensure a stumbling block isn’t the end of the partnership
  • Navigate the difficult issues of compliance, ethical issues or negative reputations
  • Overcome internal barriers and risk aversion to perceived ‘risky’ partners or programmes to gain internal buy-in and ensure your partnership gets off the ground

Katie Buchanan
Head of Sustainability
Virgin Media

Kate Gibson
Vice President Global
Corporate Responsibility

IHG

Fran Fay
Group Director of
Corporate Responsibility

FirstGroup Plc

REAL-WORLD STRATEGIC PARTNERSHIPS

14.40 Insights & Methods To Establish & Develop A Clear Strategic Partnership Synergy That Can Grow Over The Next 2-5-8 Years

  • From concept pitch, selection and roll-out to overcoming any hurdles in the initial stages; lessons learned on establishing successful partnerships
  • Ensure your programme has a strategic focus by identifying and aligning common, key objectives
  • Practical takeaways for day-to-day running, management and resource requirements
  • Innovative techniques to build on previous success, keep the partnership fresh and be brave enough to do things differently!

Joint Partnership Case Study - Clic Sargent & Morrisons

Joanna Hancock
Head of Corporate Partnerships
Clic Sargent

Joseph Clark-Bland
Corporate Affairs Charity & Community Specialist
Morrisons

VOLUNTEERING

15.00 Insights Into The Latest Trends & New Opportunities To Harness For Mutually-Beneficial, Strategic-Level Volunteering & Skill-Sharing Programmes

  • Boost volunteer numbers with new, fresh ideas for exciting volunteering schemes that will excite employees and fulfil corporate CSR objectives
  • What are the big trends in volunteering? From one-off days to community engagement to long-term schemes, gain real insight into what corporates want
  • We’ve all sent a team to paint a fence – what are the top technical areas where corporates can bring real value to charities for feasible skill-sharing programmes?
  • Ensure Pro Bono support doesn’t cause a drain on charity partners’ resources with top tips on creating a slick model for skill sharing that creates return on investment for both

15:00 Joint Partnership Case Study - TSB & Sported

Bola Gibson
Head of Community Engagement
TSB Bank

Kathryn Berry
Head of Member Services
Sported

Perspective Two: 15.20

Jane Boulton
Zurich Cares UK Manager
Zurich Community Trust

15.40 Afternoon Refreshment Break With Informal Networking

FUNDRAISING Q&A PANEL

16.10 Gain Ideas, Inspiration & Advice On Innovating Fundraising Activities In The New Landscape To Maintain The Financial Benefit Of Partnerships

  • Bake sales and money in a bucket are the norm - exploring different, innovative methods of fundraising from those who have really thought outside the box!
  • It’s the digital age! What opportunities do new technologies and innovations offer to put a new spin on traditional fundraising activities?
  • In this tough economic climate and with unethical fundraising hitting the headlines, gain advice on avoiding fundraising fatigue to hit targets

John English
Head of Charity Partnerships
Premier Inn

Lizzie Bekhradnia
Senior Manager, Corporate Partnerships
Age UK

CRISIS MANAGEMENT & REPUTATIONAL RISK FOR CORPORATE PARTNERSHIPS

16.40 Overcome The Challenges As Seen In The Latest Press Headlines & Ensure You Have A Solid Partnership Strategy To Protect Partnership Relations

  • With charities hitting the headlines for the wrong reasons recently, hear what steps charity partnerships have taken to maintain and support their partnerships
  • What partnership foundations and agreements do you need to have in place to weather the storm and maintain reputation if or when a crisis does hit?
  • What PR procedures and communication lines do you need to have in place?
  • Ensure your due diligence is in order with advice on the checks to implement and how to ask the awkward questions
  • And how do you move forward post crisis?

Alex Lankester
Head of Private Sector Partnerships
Oxfam GB

17.00 Official Close Of Conference

For more information or to get involved in The Strategic Win-Win Corporate Charity Partnerships Conference, please call +44 (0)20 3479 2299 or email info@partnershipsconference.com.