40 Corporate & Charity Speakers Tackle Your Toughest Challenges In 1 Virtual Day: Mutually-Beneficial Partnerships Post-Covid • Employee Engagement • Purpose Spotlight - Sustainability • Charity & Corporate Streams – Fundraising Impact & Corporate Purpose • Purpose Spotlight – Mental Health • Strengthening Partnership Relationships • Live Pitching Panel • Purpose-Based Breakout Discussions • Volunteering • Future Landscapes
Strategic, Agile & Mutually-Successful Corporate Charity Partnerships: Adaptable, Innovative & Engaging Approaches To Solidify Strong Partnerships & Secure Long-Term Alignment Behind Shared Purpose In Our New Hybrid Working World.
Achieve Mutually-Beneficial Partnerships In The Post-Covid Landscape, Combat The Impact Of The Pandemic On Fundraising & Cultivate Creative Employee Engagement Approaches To Strengthen Corporate Buy In Throughout The Organisation & Solidify Long-Term Relationships.
8th Annual, Virtual, One-Day, Practitioner-Led Conference & Networking Event, 1st March 2022.
08.30 Registration, Informal Networking & GIC Opening Remarks
09.00 Morning Chair Remarks
Amy Whidburn, Group Head of Social Value, Pets at Home
MUTUALLY-BENEFICIAL PARTNERSHIPS IN THE POST-COVID LANDSCAPE
09.10 Thinking On Our Feet! Pivoting, Strategic Adaptation & New Virtual Engagement Approaches To Ensure Partnerships Not Just Survive But Thrive In The Post-Covid World
• Lessons learnt to drive partnership momentum when objectives are stalling as a consequence of Covid – how can we take these lessons into the “new normal”?
• From face-to-face engagement events to fundraising, creative approaches to keep momentum without draining charity resources
• How have employee giving habits, policy and criteria changed during the pandemic?
• How did your partnerships weather the virtual-only engagement and comms? What worked well?
• Mutual pivoting and strategic adaptation to still see results without a time, energy and double-planning drain on charity resources
• Working within the current limitations such as uncertainty around in-person events to plan the next stage of your relationship together
EMPLOYEE ENGAGEMENT - Q&A Panel
09.30 Employee Engagement Strategies To Extend & Embed The Partnership Into The Culture Of The Organisation & Boost Employee Participation – No Matter Where They Are Based!
• With fewer opportunities for partnerships to come together and reengage people face-to-face what are creative approaches to maintain corporate employee motivation and engagement without overwhelming resources?
• What are the right digital comms to stimulate employee giving, volunteering, skill sharing and awareness?
• Gaming, digital fundraising, virtual sports challenges – explore new avenues beyond a Zoom quiz to engage all employees wherever they are!
• How can charities engage corporate employees around the common cause? And how can you benchmark results?
Sile Veasey, Corporate Responsibility Manager, St. James's Place Wealth Management
Kirsty Scarlett, Head of Community Engagement, Wessex Water
Penny Bryant, Director, Communications & CSR, Fidelity Investments
Becky Haywood, Senior Corporate Social Responsibility Manager, Greene King
Kirsty Lawson, Head of Partnership Management & Development, NSPCC
Emily Lever, Head of Corporate Partnerships, Marie Curie
PURPOSE SPOTLIGHT: SUSTAINABILITY - DOUBLE PERSPECTIVE
10.00 As Sustainability Becomes Increasingly Embedded In Corporate Culture, More Companies Are Articulating Their “Purpose” & Building Their Whole Strategy Around It. How Is The CorporateCharity Partnership Landscape Evolving To Keep Pace?
• What is meant by corporate “Purpose” and how is it changing how companies operate?
• Does this focus on “Purpose” have to dictate or limit the charity partners chosen?
• As an increasing number of businesses align their corporate strategy to the UN sustainability goals, what impact does this have on what corporates are looking for?
• The growing proliferation of B-Corps: what impact could this have on the corporatecharity partnerships space?
Michael Duncan, Head of Giving Strategy & Programmes, Sustainable Banking, NatWest Group
Dougy Palarm, Head of Partnerships & Fundraising, The Conservation Volunteers
SUSTAINABILITY - CASE STUDY
10.20 Diageo & WaterAid Joint Partnership Case Study
• Why partner? From both NGO and corporate perspectives – what are the drivers, benefits, challenges and learnings of partnering?
• What trends are WaterAid seeing across our partners in this space? How are we integrating this knowledge capital into advocacy and collective action pathways?
• How does our partnership directly respond to the changing sustainability landscape, what have we done practically together and what have we learnt?
Celeste Mottahedin-Fardo, Senior Corporate Partnerships Manager, WaterAid
Michael Alexander, Global Head of Environment, Diageo
10:40 Morning break
FUNDRAISING IMPACT - CHARITY STREAM
11.10 Creative Methods To Recover Lost Covid-Era Fundraising Opportunities, Diversify Approaches & Secure Long-Term Financial Backing To Ensure Charity Goals Don’t Fall By The Wayside
• As we’ve shifted to diversify the goals of corporate partnerships through volunteering, skill and knowledge sharing, the fact remains; cold, hard cash is what fuels charity growth - how can we encourage old school fundraising and financial backing in this new virtual world?
• With public fundraising hard hit, how can charities strategically restructure andreprioritise work with corporates to recover and offset losses with gains in other areas?
• Work with corporates to justify charity fundraising in the wake of corporate furlough, redundancies and tightening the purse strings
• Ideas sharing! Engage corporate employees to mitigate the loss of face-to-face social engagement on corporate employee fundraising which go beyond a Zoom quiz and really generate income.
• What are the digital fundraising tools out there? How can we make it work for a remote workforce?
• Has fundraising fundamentally changed forever? How are digital giving behaviours evolving?
Ranjeet Khare, Senior Manager - New Corporate Partnerships, RNIB
Catherine Townson, Corporate Partnerships Manager, St Mungo's
CORPORATE PURPOSE - CORPORATE STREAM
11.10 More Than Profit & The Shift From CSR To Social Purpose: How To Align Corporate-Charity Partnerships Around Corporate Vision & Values
• The shift from CSR to social purpose: how do we work internally to identify strategic needs and shape our corporate values and vision to be a cause-driven business?
• To what extent will your company’s purpose shape the charities you choose to partner with? Will new partnerships require a clear-cut link to the corporate goal or is there room for nuance?
• What criteria do we consider for an authentic values match?
• How can charities pivot to explicitly align with corporate core purposes and remain relevant to what is happening in the world now where there is not a “natural” fit?
Anna Cuskin, Senior Manager - Corporate Responsibility, Coventry Building Society
David Schofield, Group Head of Corporate Responsibility, Aviva
Juliet Silvester, Head of Responsible Business, NWE, Fujitsu
BONUS SESSION: RESERVED FOR EXCLUSIVE CONFERENCE PARTNER
11.40 Bonus Session: Reserved For Exclusive Conference Partner
PURPOSE SPOTLIGHT - MENTAL HEALTH
12.10 Covid & Remote Working Has Shone A Spotlight On Wellbeing & Mental Health: What Does This Mean For Corporate-Charity Partnerships?
•What are the corporate and charity goals for partnerships built around mental health?
•Opportunities for corporates to improve charity reach and support their own staff via partnerships
•How can the focus on mental health at the moment help embed partnerships and create long-term success stories?
David Rowsell, Head of Community Engagement, Lloyds Banking Group
Katie Legg, Directors of Strategy & Partnerships, Mental Health UK
INFORMAL PEER-TO-PEER DISCUSSIONS
13.10 Informal Peer-To-Peer Discussions
A) Volunteering & Skill Sharing
Toby Wyithe. CSR Business Partner, Legal & General
B) Thinking Outside The Box
Katie Cartwright, Senior Partnership Development Manager, Teenage Cancer Trust
C) Engaging Remote Charity Workers
Saul Heselden, Head of Corporate Partnerships, Stroke Association
D) Fundraising In A Cashless Society
John English, Charity & Community Manager, Costa Coffee
E) Pitching Best Practice Roundtable
Hannah Sanders, Head of Partnerships, Action Against Hunger
13:40 Afternoon Co-Chair's Opening Remarks
David Schofield, Group Head of Corporate Responsibility, Aviva
Alex Lancaster, Director of Partnerships, WWF
PARTNERSHIP JOURNEYS - STRENGTHENING RELATIONSHIPS
13.50 Maintain & Strengthen Relationships To Build Agility, Ensure Mutual Success & Secure A Long-Term, Impactful Legacy
• How can we build agility into partnerships to mitigate uncertainty and increase the ability to pivot strategies and models and allow space for organisations to make changes without compromising the integrity of the programme?
• From CSR to employee engagement, how do we keep strong, two-way relationships going with the increased shift to home working?
• Home working appears to genuinely be the future! How can we successfully manage partnerships virtually?
• Digital fundraising, digital innovation, digital volunteering… keep pace with the innovation in digital engagement – without breaking the bank!
• How to innovate to leverage partnerships to raise awareness around specific issues partnerships are about more than just fundraising
Claire Pinnock, Senior Corporate Partnerships Manager, Shelter UK
Kirsty Hall, Social Investment Manager, Nationwide Building Society
BONUS SESSION: RESERVED FOR EXCLUSIVE CONFERENCE PARTNER
14.10 Bonus Session Reserved For Exclusive Conference Speaker
14.40 Pitch Perfect - What Do Corporates Really Want From A Partnership? Live Charity Pitches To Corporate Judges
Tamsyn Hanrahan, Head of Partnership Development, Save The Children
Jo Bottomley, Community Manager, Yorkshire Building Society
15.10 Purpose-Based Breakouts
A) Digital Divide
Nicola Oritis, Head of Communications, The Bigger Picture, Sky
B) Poverty Social-Economic Disadvantage
Richard Donovan, Global Head of Social Innovation & UK&I Head of Corporate Responsibility, Experian
Lizzie Israeli, Head of Partnership Management, Save The Children
15.30 Afternoon Refreshment Break With Informal Networking
PARTNERSHIPS JOURNEYS - VOLUNTEERING
16.00 Collaborate & Innovate For Value-Adding, Covid-Secure & Hybrid Volunteering Opportunities
• How can you relight the fire under in-person volunteering activities and what adaptations need to be made to ensure safety?
• Volunteer from home? What does that look like and how can it meet charity objectives?
• Thinking outside the box to keep volunteering fresh and find good pairings for charities where volunteering options aren’t immediately apparent
• Create the right corporate environment to support volunteering and collaborate with charities to deliver value-adding options that corporate volunteers really want to participate in
Aimee Perry, Senior Corporate Volunteering Manager, Macmillan Cancer Support
Danielle Devine, Associate Director, CBRE
16.20 If Corporate-Charity Partnerships Are To Thrive We Need To Anticipate Future Trends To Adapt & Survive
• From multiple partners to virtual only to purpose-driven… what are the key emerging trends in partnerships and how can we adapt to remain relevant?
• With many partnerships being extended during Covid, how will the long-term landscape look in terms of goals, duration and the numbers of new partnerships on offer?
• What does the future look like with hybrid and home-working solidified into the dayto-day for many businesses?
Suzanne Roe, Senior Manager - Better Communities, ASDA
Paul Davies, Head of Corporate Partnerships, British Heart Foundation
Rachael Conroy, Senior Corporate Partnerships Manager, Movember
Kathryn Baddeley, Head of CSR, Cisco UK & Ireland
Steve Shutts, CEO, Astriid
16.50 Afternoon Chair’s Closing Remarks & Official Close Of Conference
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